guide
guide
was founded in 2021 by Shelley Mulshine and Linda Karlsson.
Shelley’s background as an influencer with millions of followers had given her first hand experience of the lack of ways to monetize a large audience without relying on product placements and ads - something she wasn’t a huge fan of (I mean, who is?).
On top of that, the world was a year into a pandemic of zoom parties, and there was a bigger need than ever to get away from our screens, and to explore and experience new things again.
Shelley brought the idea to Linda, one of her long-term best friends, who had valuable experience in tech and creative development, most recently as an executive producer at Apple, and together they conceptualized what is now guidepal.They joined forces with some talents in tech and finance, and founded the company, and together the team is now building the future of
guide
.

Meet the C-team

Linda

Linda Karlsson CEO & co-founder

linda@guidepal.com
LA / NYC
Shelley

Shelley Mulshine CPO & co-founder

shelley@guidepal.com
LA / NYC

We want people to experience new things, and feel inspired to explore the world around them.

That includes re-discovering the city you live in through someone elses lens.

To get off their phones, spend less time in front of screens, and more time doing real stuff.

After the last two years we believe people need this more than ever!

We want to empower creators to put higher value to their own content, expertise and personal taste.

Those are the things people follow them for, and what they should be getting paid for, rather than promoting random products.
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