Stockholm

Welcome to Stockholm

No longer simply Volvo-driving-ABBA-enthusiasts who live in Ikea homes, today the pragmatic and affable, but altogether ‘uncool’ nation has become rather hip.

True, their looks, innovative design ideas and living standards have long been admired. But as Europe’s downturn forces it to look for new solutions, and people begin to place increasing importance on eco-awareness, inclusive society models and the value of locally produced, ethically grounded products, Stockholm has become not just a radical model, but one to be followed.

Progressive as they are, at the heart of the national psyche lies a preoccupation with moderation and simplicity, perhaps most apparent in the philosophy ‘lagom är bäst’ – just the right amount is best – which runs through everything from the pastel-hued architecture, to the similar and understated (dare we say, conformist) fashion tastes and less-is-more styled interiors. If you’re looking for diversity, or to be swept away in the fast-paced energy of a capital, this is not the place for you.

But the 'Capital of Scandinavia' wins in other ways: it’s a hub for chic high-fashion and cutting-edge design, luxury restaurants serve ethical food, and people ooze a refined style – even when jogging.

What's more, Stockholmers strong sense of community means that trends spread fast, and if you happen to step into the right bar, the buzz will let you know you’re ‘in’. And on Södermalm island, the younger generations are bringing galleries, cafes, and a new voice to a city which is become more eclectic and exciting by the day.

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Quick facts

  • Inhabitants in Sweden:
    9.4 million
  • Inhabitants in Stockholm:
    2 million
  • Official language
    Swedish
  • Currency
    Swedish Crown
  • Time zone
    CET +1
  • Emergency number
    112
  • Constitution
    Monarchy
  • Country phone code
    +46
  • Country code
    SE
  • Local transportation
    Subway (T-bana), Bus, Local Trains, Tram, Boat